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How do I write an article for a blog for a site? | How We Create BlogPost For Your Blog |
01. Brainstorm blog topics
Whether you're
writing a blog post as a guest blogger or for your own blog, you should choose
subjects that will be valuable to your readers and align with both your own and
their interests. Start by making notes of many topics that come to mind rather
than immediately trying to identify the ideal one.
You can check in a
number of locations to find fresh topic suggestions:
·
Browse
other blogs within your niche. If you’re tarting
a travel blog, for example, simply Google “travel blog” to see what your
competitors are writing about.
·
Use
Google Trends to find out which topics are trending.
·
Look
for current events and recent news stories related to your field.
·
Find
out what people enjoy learning about by browsing online courses on Udemy,
Skillshare and LinkedIn Learning.
When you come across
some intriguing concepts online, consider the original angles you can take on
those subjects. Think about the different ways you might experiment with topic
ideas to come up with something that is not just current and pertinent but also
unique and fresh.
Consider that you
want to write a piece about chocolate chip cookies. There are several
approaches you might think about using here:
·
A how-to post
that instructs readers how to do something with clearly ordered steps (e.g.,
“How to Bake Chocolate Chip Cookies from Scratch”)
·
A curated
list that offers a set of recommendations for your readers (e.g., “The
Top Chocolate Chip Cookie Recipes”)
·
A tips
and advice post that provides expert guidance and resources. (e.g.,
“Tips for Making Homemade Chocolate Chip Cookies Extra Gooey”)
·
A definition-based blog
post that helps explain the meaning of a term or topic (e.g., “What Are No-Bake
Chocolate Chip Cookies”)
·
A top
trends article that highlights what’s currently popular (e.g. “The
Best Chocolate Chip Cookie Recipes From This Year”)
·
A personal
or business update that lets you unveil something fresh or recently
unknown (e.g., “My New Chocolate Chip Cookie Recipe Revealed”)
02. Refine your
topic with keyword research
In order to write a
blog post, keyword research is necessary. This essential SEO technique is
utilised as a benchmark to determine which search terms you might be able to
rank highly for.
The next step is to
determine the likelihood that your blog article will rank well on search engine
result pages, which will ultimately increase the number of people who see it.
Conduct keyword research to identify the most pertinent search terms for your
subject in order to succeed.
Various keyword
research tools can be used to find keywords for your own content. If you're
just starting off blogging, you should probably use free tools like Google
Keyword Planner, Ubersuggest, and Answer the Public. You could then want to
upgrade to more sophisticated tools like KWFinder.
When conducting
keyword research, bear in mind that the more precise the phrase, the better it
will align with the intent of your target. Broader terms, on the other hand,
typically have larger search volumes, which indicates that more people look for
them each month.
Consider the
advantages of using a general term like "chocolate chip cookies" as
opposed to a more specific one like "how to bake chocolate chip
cookies." Finding the ideal mix between high search volume and high intent
is necessary when selecting keywords.
After choosing your
keywords, you may utilise them to influence how your content is organised.
Spend some time examining the articles that have effectively targeted those
keywords by searching for those phrases in Google. You can use this as
inspiration for your own post to help you decide what to write about and how to
organise it.
03. Define your
audience
After deciding what
you'll write about, you need to identify your audience. It will help you
develop content that is fascinating, engaging, and shareable if you can predict
the kind of readers that will be responding to your postings.
Of course, the type
of blog you have will greatly influence your viewership. If you have a baking
blog, you'll likely be writing for readers who enjoy baking and are looking for
recipe ideas.
Running a healthy
baking blog will allow you to write for readers who have a passion for baking
but want to make their baked goods healthier. Since your objective is to write
articles that powerfully resonate with your target audience, it is crucial to
keep these details in mind when creating your content.
So, how do you
initially identify your audience? Start by having a second look at the blogs in
your industry. Think about the audience they appear to be writing for and the
assumptions they are making about the tastes and lives of their readers. For
instance, you might discover that the majority of the blogs speak to a specific
gender or age range.
You can also visit
Facebook groups to see what subjects people are interested in or talking about,
or use online forums to discover the key queries your audience is asking. This
will assist you in producing content that grabs their attention, piques their
curiosity, and responds to their inquiries.
04. Create an
organized outline
The secret to
writing a blog post successfully is performing extensive research and preparing
before to writing the actual piece. You must create the theme for your content
after selecting the blog topic and format. It is essential to create an outline
since it guarantees that your article will have a solid foundation upon which
you can build as you compose your blog post.
Subheaders are the
foundation of a structured outline, so start by making them. These modest yet
effective bits of writing assist you in segmenting your essay into manageable
chunks, making it easier for you to write and more palatable for readers.
Start creating your
outline by carefully outlining all the major elements if it's a step-by-step
manual or a list of suggestions, like in the example below:
Outline: How to Bake
Chocolate Chip Cookies from Scratch
·
1. Gather your ingredients
·
2. Mix and knead the dough
·
3. Line a baking sheet with parchment paper
·
4. Scoop mounds of dough onto baking sheet
·
5. Bake at 350 degrees Fahrenheit
Under each of your
subheaders and in your introduction, include bulleted points. You can create
your major points with the aid of this.
05. Write engaging
content
You can start typing
the blog post now that you've drawn it out in pencil. Remember that a blog post
normally consists of three primary parts: an introduction, the body of the
content, and a conclusion.
Start with the introduction,
please. You should capture the interest of your readers in the opening
sentences of your essay. Start with a relevant quote or statistic, story, or
fascinating fact. Then, establish the article's tone by providing a short
synopsis of what you'll discuss in the body content. This encourages your
readers to read more.
Fill in the body
text after that. These are the bullet points that appear beneath each subheader
in your outline. Your blog post's main body should be concise and interesting.
By sharing your knowledge, research, and thoughts, you may provide deep value
rather than repetition and fluff.
Even while our blog
doesn't always use one, concluding paragraphs can be helpful when conveying a
story or winding up an especially long article. You can summarise your main
ideas in a brief list of bullet points or by providing some concise concluding
remarks. In any case, you should leave the reader interested.
06. Craft an
irresistible headline
You'll want a
compelling headline in addition to great content when writing a blog post. A
compelling headline draws visitors in and improves the look of your blog,
encouraging them to click on your content in the first place.
Writing a compelling
blog title doesn't have to be difficult to learn. All you have to do is
remember to be clear, explicit, and to provide a response or solution.
Putting yourself in
your audience's shoes when writing a headline is also important. Use the title
to assure readers that your blog article will offer insightful information that
will help them in some way, whether it be by satiating their intellectual curiosity,
imparting new knowledge, or assisting them in finding a solution. This will
raise the likelihood that they will click on and read your post.
To offer you a broad
concept for your own content, below are some examples of headlines that we are
very proud of:
·
Create
a Powerful Free Landing Page in Under an Hour
·
20
Best Time Management Apps to Organize Your Life
·
How
to Design an A+ School Website (With Examples)
·
Make
a Change: Using Photography as a Tool to Raise Awareness
07. Choose a blog
template
Although writing
your blog post may be your top concern, you should also think about how to
present it. For your piece to connect with your viewers, it must have a strong
visual appeal. By beginning with a free blog template, you can personalise your
site's style in the best possible way.
All of these blog
layouts were made by qualified designers, and they are completely editable to
suit the messaging and tone of your blog. Check out these blog examples for
ideas on how others have repurposed these themes into stunning,
information-packed powerhouses.
For example,
utilising a natural colour scheme on your website will set the perfect mood for
the kinds of themes you'll be writing about if you're creating a blog about
organic foods. The colour scheme for your blog's logo and the platforms for
your social media accounts should match.
08. Select a blog
domain name
For people to find
your carefully designed blog, it should be hosted on your domain website. You
can get suggestions for the name of your blog from a blog name generator and
check to see whether the domain name is available.
Consider how your
domain name and blog connect with the subjects you plan to address in future
posts. Ensure that the persona, subject, and niche of your blog are reflected
in the name.
Once you've decided
on a name, pick a domain name (also referred to as a URL, for example, Free Website Builder |
Create a Free Website | Wix.com). Usually, the domain name you choose
will be identical to, or at least close to, the name of your blog.
09. Pick relevant
images
Similar to how you
should add some excellent photographs to your blog content to support your
major ideas. It's critical that your images enhance the topic rather than
acting as simple placeholders.
Pay close attention
to your featured image because it will be the primary visual below your blog's
title when users browse your posts on the homepage of your site.
10. Implement calls-to-action
A blog can be used
as an effective tool to inspire readers to take a particular activity, much
like it is intended to enlighten readers about particular topics. This covers
every action, from buying something to subscribing to your site.
This component is
known as a CTA, or call-to-action, and it is shown as an embedded link or
button that enticingly expresses your goal. "Subscribe,"
"Download our e-book," or "Sign up" are a few of the most
typical call-to-action options for blogs.
Your website traffic
can be converted into interaction and, eventually, revenue by using CTAs. While
increasing readership is your immediate objective, you may decide to monetise
your blog in the future.
11. Optimize for SEO
Strong SEO
strategies for bloggers include content optimization both before and after the
blog article has been written. This involves conducting keyword research prior
to the outline stage (discussed in step 3), as well as employing those keywords
to enhance your final product.
The first step in doing
this is to sprinkle pertinent keywords throughout your text. Consider the case
when you have decided to target the keyword "business strategy." Use
this identical sentence in your headline, body content, and, if appropriate,
one or two subheaders.
Add this keyword to
your metadata after that. Every article on Google has a preview text that
contains a title (sometimes known as a meta title) and a brief summary (the
meta description). The keywords should also be included in the article's URL
and the alt text for the photos in your blog post.
To improve your
blog's overall performance, use these SEO features. Last but not least, be sure
to understand just how long a blog post needs to be in order to rank well.
12. Edit and publish
your blog post
You must carefully
review your piece for grammatical problems, redundancy, and any other
unprofessional content because there are so many frequent blogging faults out
there.
Make sure your ideas
are consistent throughout each part since this will convey to readers a clear
and focused message. This extensive blog post checklist includes information on
more crucial elements of blogging.
Before publishing
your blog post, we advise having a friend or coworker review it. Ask them to
check for any contradictions or ambiguities. In order to maintain your readers'
interest, it's also crucial to place an emphasis on quality rather than
quantity. When you're finished and satisfied with your writing, it's time to
push publish.
13. Promote the
final article
Once the blog post
has been prepared and published, take the appropriate actions to ensure that it
is read. Email and social media marketing are two of the best strategies to
advertise your blog article and attract visitors.
Email continues to
be one of the most dependable tools for marketing since it provides a direct
line of communication with your audience. This incredibly successful digital
marketing technique entails sending personalised emails to potential customers
in an effort to turn them into devoted followers.
You may send
personalised newsletters for your blog with the aid of this effective email
marketing solution if you're interested in getting started.
Sharing your post on
social media can also be quite effective in addition to emails. Promote your
blog, for instance, on Facebook or Instagram, which have some of the biggest
and most varied user bases, if you want to attract a large audience.
Regardless of the platforms you select, be
sure to regularly communicate with your audience. This will guarantee that you
publish a fantastic blog post and also get individuals to read your piece.